A digital peek at your new home
We are introducing new tools and services that will allow our residential property customers to develop a clearer sense of what their future home will look like.
With the help of digital tools you can redesign the interiors and even see a 3D representation of your future home. In housing sales, we are testing both virtual reality (VR) and augmented reality (AR).
“We use 3D modelling to create computerised illustrations of our residential buildings under construction. For example, you can visit a VR version of our new Lumme residential development in Vantaa, either via your own internet browser or by using a VR headset, which creates the effect of actually being inside the property,” explains Sini Lindell, Marketing Planner of housing sales at Building construction, Finland.
For our completed developments, we can create a similar experience using genuine photographs and the so-called dollhouse technique. For many of our building in Helsinki and the surrounding areas, the service can be used to view the properties in detail, and the windows reveal real views. We already plan to roll out this customer-friendly technology much more widely in the future.
Growing demand for new digital services
The latest innovation we have introduced allows customers to view their future home using an AR app. So far, this new app is available for our Manttaali development in Vantaa, Finland.
After downloading the free app, the buyer will be able to view a 3D digital scale model on their phone or tablet. All they need to do is place the device on any item containing an AR code, such as a property brochure. For the time being, the app is designed to display the property itself, but there is scope for adding more detailed information in the future.
Customers have also expressed an interest in seeing in the views that open from the property windows as well as the location of neighbouring properties. A digital scale model or another 3D model is hugely valuable in making this sort of information accessible.
However, much more remains to be done in terms of developing the technologies used. For example, if you wanted to include views from each floor of the building, you would need to use a drone to record each individual angle.
“New developments can be a challenge as there are often other developers working in the same neighbourhood, and the surrounding areas are constantly changing. It is important that we tell our customers that the materials we present to them are rough and only referential,” Sini points out.
According to Sini, customers are already asking for digital services. Customers use them to inform the decision-making process and to shortlist the properties they want to view in person.
“We are keeping a close eye on developments in this field and we are keen to experiment with new digital tools. They are here to stay,” she concludes.